Moms Club & Mercantile

 
Our Family

 
After a seven-year engagement, Dianne Alexandra, an entrepreneur since age sixteen, married David, her soul mate and perfect partner in any business endeavor. As one of their first ventures, Dianne and David took a small idea of a petting zoo and turned it into a multi-million dollar corporation, working with fairs, rodeos, schools, special events, and the film industry across the country.

In 1997 the Western Fairs Association presented David and Dianne with the prestigious Braham Award for Excellence in Customer Service and Industry Vision. The most interesting aspect of the business, however, was the group of ten employees who began working for David and Dianne in the early days of the company. They became like family, and David and Dianne found that they could teach these young people the values of life and also show them how to incorporate those values into business. These young people grew up with the company to become strong and independent entrepreneurs.

Almost fifteen years later, David and Dianne sold the company to these employees. This freed up the couple to start another business -- a Victorian-style restaurant on a six-acre organic farm. The restaurant was an instant success. The small restaurant had twenty-four seats, and more were added because of the increased interest in Dianne's delicious country gourmet cuisine. The city soon cracked down on them because of seating constraints. The battle for increased seating waged for five years until, at age forty-two, David had a heart attack.

At that point David and Dianne decided to spend more time with their two beautiful children and semi-retire. They sold everything and moved. This gave Dianne time to go to Mommy-and-Me meetings, and from this the First Moms' Club was born.

Dianne's love for business has yielded her a very diverse background. She has participated in the radio broadcasting business on and off for the past twenty years.

She has also been a speaker at conventions in the fair industry. One of her most valuable assets is her twenty-three years of experience in counseling young people and families. Her hobbies, of course, have been part of her many businesses. She loves cooking, interior decorating, gardening, horses and animals of all kinds, public speaking, writing, music, poetry, playing the piano and violin, traveling, camping, fishing, hiking, and sports.

She is also very interested in current events, particularly political policies. Most of all Dianne absolutely loves children and life.

Dianne has written two in a series of ten children's books called "Entrepreneurial Kids." Featuring stories about children who are starting their own businesses, the books are designed to inspire children and help them realize how easy it is to start a commercial venture of one's choosing. Dianne feels that it is important to expose children, as young as possible, to the entrepreneurial experience.

"No matter how young children are," she says, "they can learn responsibility. Taking an idea from beginning to end takes integrity and character. Failures are just as educational as successes and should be made fun. I believe that inspiring children to be entrepreneurial is the best way to teach any academic subject. It gives them an appreciation of value and work and a reason to put reading, writing, and math to use. It also enables them to mature with character and blossom with self-respect, confidence, industry, and fun."

Dianne's mission in life is to bring families back together. Parents should be the strongest influence on their children! The First Moms' Club strives in every way to bring to the table innovative ideas to help moms and dads be free to spend more-valuable time with their families. Dianne feels very strongly about the importance of parents raising their own children, rather than having to depend on daycare and baby-sitters. Her counseling experience with young people brought her to the conclusion that most of society's behavioral problems with children today are due to not having at least one parent at home to raise them.

David and Dianne have opened the first of the First Moms' Clubs Entrepreneurs' Marketplaces -- a 7,000-square-foot store with more than 150 small business available for moms, dads, grandma's, granddads, and even kids to try their hands at business. This is the perfect opportunity for anyone to have a little store, starting with a 4 x 4 booth with the option to grow. Moms can come in and set up shop -- and the best part is they don't have to be there! We sell everything for them! This is a great way to launch a business idea. There is also a play area in the Entrepreneurs' Marketplace to keep the kids entertained while moms stock and decorate their booths!

The First Moms' Club is Dianne's way of contributing to families, giving them the opportunity to start a home-based business that would allow moms or dads to be there for their children. It also gives our children a wonderful opportunity to see that the American Dream is alive and well. Children can also become entrepreneurs! Families can become families again, living and working together.

 

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